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How Connected Are You With Your Audience? (Part 2)

Posted on February 26, 2015 by Graham Richmond in Engage No Comments

How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]

View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, Twitter

Mobile First : There Is Much More to Come

Posted on May 8, 2014 by Graham Richmond in News No Comments

Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]

View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network

Gated Communities: Reaching ‘Mobile First’ MBA Applicants

Posted on April 30, 2014 by Graham Richmond in News 2 Comments

Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general.  We suggested that the ‘Millennial’ generation might […]

View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp

Tumblr Tips, Enhancing Your Social Media Productivity and the Demise of the Mobile Web: Web Marketing Wednesdays

Posted on April 9, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW offers helpful Tumblr tips, provides tools for enhancing your social media productivity, delves further into the demise of the mobile web and showcases an in-house article about the future of GMAC.  […]

View Post Business school, GMAC, Graduate Management Admission Council, Social media, Tumblr

Twitter Photo Collage, Mobile Phone Usage Trends, Gmail Users – Web Marketing Wednesdays

Posted on April 2, 2014 by Graham Richmond in Web Marketing Wednesdays 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles trends in mobile phone usage, explores the new Twitter Photo Collage feature and offers thoughts on what a massive Gmail user base means for Google+.  As always, the goal of […]

View Post Business school, CNET, Google, IPhone, Twitter, WMW

Web Marketing Wednesays: Why Your Web Site Is Not Good Enough, Re-branding Tips, HBS’s Use of Twitter

Posted on March 19, 2014 by Graham Richmond in News 3 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough.  We also look briefly at some tips on re-branding and a use case for […]

View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter

MBA Admissions Transparency: Harvard Business School Interview Invitation Email

Posted on February 14, 2014 by Graham Richmond in News 1 Comment

Earlier this admissions season, we posted about the importance of transparency in MBA admissions – especially with today’s ‘always on, always chatting/texting/posting’ generation.  In short, our point in the piece we authored was that business schools can earn a tremendous amount of goodwill with applicants by being frank and by regularly communicating as candidates enter […]

View Post admissions transparency, Business school, Harvard Business School, Harvard University, HBS, Interview, MBA

Web Marketing Wednesdays: Email Marketing Overload, Third Party Sites, Facebook & Social Sharing

Posted on January 15, 2014 by Graham Richmond in News, Web Marketing Wednesdays 1 Comment

Web Marketing Wednesdays Hello and thank you for reading this week’s edition of Web Marketing Wednesdays (WMW)!  As our regular readers already know, the aim of this column is to provide a concise rundown of key news items and tech tips for business school admissions and marketing staff.  Without further ado, let’s see what’s been […]

View Post Business, Business school, Education, facebook, Marketing, MBA, MBA admissions, Social media

Web Marketing Wednesdays: R2 Communications, Blogging, Ben & Jerry’s Big Win, Michael Bay Exits Stage Right

Posted on January 8, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Web Marketing Wednesdays: Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world!  The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Before we dive into a few key […]

View Post Ben & Jerry, Business school, Instagram, LinkedIn, MBA admissions, Michael Bay, SnapChat, Social media, Twitter

Happy New Year !

Posted on January 2, 2014 by Graham Richmond in News No Comments

I’d like to take a moment to wish all of Southwark Consulting’s clients and blog readers a happy and healthy 2014!  We have a number of great projects on tap for the coming year, so stay tuned to this site for all of your business school admissions and enrollment management news and advice. Warm Regards, […]

View Post Business school, MBA, Southwark Consulting
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Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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