In my work with business schools around the world, I often find myself thinking about the factors that determine a school’s brand and reputation. In the MBA ranking universe we hear a lot about the caliber of a school’s students, the accomplishments of faculty, career outcomes for graduates and even the merits of state-of-the-art facilities. […]
View Post Admissions, Business school, Colleges and Universities, Education, Graduate Management Admission Test, Master of Business Administration, MBA, Recommendation letter, Social media
At Southwark Consulting, we talk a lot about ‘applicant service’ – which is really just fancy speak for the level of ‘customer service’ business schools are providing to the pool of prospects and applicants. In the early phases of the admissions and recruiting process, all candidates are treated more or less equally – and handled […]
View Post Business school, Customer service, Education, Master of Business Administration, MBA, Southwark Consulting, Wharton, Wharton School of the University of Pennsylvania
The recent AIGAC survey of MBA applicants was fascinating on many levels, but the biggest ‘hot button’ issue it brought to the fore was one surrounding recommendation letters. In short, the survey revealed that a high percentage of recommendation letters are drafted by the applicant – typically due to a “You write it, I’ll sign […]
View Post AIGAC, Business school, Education, Fortune, Master of Business Administration, MBA, Recommendation letter, Southwark
I am certainly not the first person to note the evolving admissions trend away from essays at top-tier American business schools, but it is indeed worth writing about. In this post and others that follow, I will explore the facts underlining the trend itself and consider the factors that have triggered such a flight from […]
View Post Booth School of Business, Business school, Essay, Harvard Business School, Master of Business Administration, Southwark, United States, Word count