Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]
View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter
Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]
View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network
Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general. We suggested that the ‘Millennial’ generation might […]
View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp
The Wall Street Journal recently published a Q&A with Sangeet Chowfla, the new CEO of the Graduate Management Admissions Council (GMAC). Chowfla, who took the helm as CEO of GMAC back in January was questioned about his vision for the future of the organization and shared his thoughts on matters ranging from minority performance on […]
View Post Business education, GMAC, GMAT, Graduate Management Admission Council, Graduate Management Admission Test, MBA
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough. We also look briefly at some tips on re-branding and a use case for […]
View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter
Earlier this admissions season, we posted about the importance of transparency in MBA admissions – especially with today’s ‘always on, always chatting/texting/posting’ generation. In short, our point in the piece we authored was that business schools can earn a tremendous amount of goodwill with applicants by being frank and by regularly communicating as candidates enter […]
View Post admissions transparency, Business school, Harvard Business School, Harvard University, HBS, Interview, MBA
Web Marketing Wednesdays Hello and thank you for reading this week’s edition of Web Marketing Wednesdays (WMW)! As our regular readers already know, the aim of this column is to provide a concise rundown of key news items and tech tips for business school admissions and marketing staff. Without further ado, let’s see what’s been […]
View Post Business, Business school, Education, facebook, Marketing, MBA, MBA admissions, Social media
Twitter Tactics: The following tweet (pictured below) was retweeted by INSEAD. While it’s clearly a positive tweet (highlighting the school’s success in crafting popular business case studies), can anyone see a potential problem spot? In my view, the element that gives me pause in this tweet is the ‘bestselling cases’ tally for one of INSEAD’s […]
View Post Business case, Harvard Business School, INSEAD, LBS, London Business School, MBA, Twitter
I’d like to take a moment to wish all of Southwark Consulting’s clients and blog readers a happy and healthy 2014! We have a number of great projects on tap for the coming year, so stay tuned to this site for all of your business school admissions and enrollment management news and advice. Warm Regards, […]
View Post Business school, MBA, Southwark ConsultingWelcome to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Each week, we’ll hand pick a few key stories that will […]
View Post Business school, Digital marketing, facebook, Gary Vaynerchuk, Marketing, MBA, Online advertising, SnapChat, Twitter, WhatsApp