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Gated Communities: Reaching ‘Mobile First’ MBA Applicants

Posted on April 30, 2014 by Graham Richmond in News 2 Comments

Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general.  We suggested that the ‘Millennial’ generation might […]

View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp

Web Marketing Wednesdays: B-School Branding, Four Great SEO Tips, Social Media Community Managers

Posted on February 26, 2014 by Graham Richmond in News 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we share lessons in b-school branding from the art world, a few key SEO tips, LinkedIn’s decision to allow members to block users, and some excellent email marketing advice.  As our regular readers […]

View Post facebook, Harvard Business Review, LinkedIn, Search engine optimization, Southwark Consulting, Web Marketing Wednesdays, WhatsApp

Web Marketing Wednesdays: Facebook Buys WhatsApp, LinkedIn Influencers, Social Media Newbie Tips

Posted on February 19, 2014 by Graham Richmond in Web Marketing Wednesdays 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies.  As our regular readers know, the aim of this column […]

View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp

Web Marketing Wednesdays – Twitter Best Practices, Is Facebook Dead?, Key Higher-Ed Story Lines of 2013

Posted on January 1, 2014 by Graham Richmond in News, Web Marketing Wednesdays 4 Comments

Welcome to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world!  The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff.  Each week, we’ll hand pick a few key stories that will […]

View Post Business school, Digital marketing, facebook, Gary Vaynerchuk, Marketing, MBA, Online advertising, SnapChat, Twitter, WhatsApp

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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