Southwark Consulting -

Harness the power of social media.

Are you measuring the impact of your social media efforts with prospective students? Are you unsure which channels are worth your precious time and resources? Are you attracting the optimal volume and a diverse mix of applicants? Southwark can help.

Learn what really goes into business school rankings.

Puzzling over how to measure your brand’s perception in the marketplace? Southwark’s quantitative analysis can help to more accurately determine how your brand is viewed while demystifying the steps you’ll need to take to improve its perception and ranking.

Provide the on-campus experience off campus.

As admissions competition becomes increasingly global, more and more applicants are depending largely on off-campus outreach – web sites, presence at MBA fairs, local information sessions, regional alumni club events, etc. – when choosing where to attend. Southwark can help you convert prospects into applicants by effectively planning your outreach.

Create an admissions application that brings your incoming class into focus.

Are you using the right mix of essays, interviews, application forms and recommendations to make informed assessments that allow you to craft a talented and diverse class? Southwark’s Candidate Assessment services can help you to design an effective and informative assessment process.

Understand how to best serve the customer – your applicants.

You know where your school ranks in Businessweek, U.S. News and the FT, but what do business school applicants think of your admissions office? Are you receiving high marks for customer service and thus enhancing your brand? At Southwark we use our unique understanding of today’s applicant pool to offer critical feedback on the level of service you provide to applicants.

Tap into our knowledge of best practices at 30+ leading MBA programs.

How does your admissions office run from an operations standpoint? Are files processed in a timely and organized fashion? Are you using the right tools to expedite the often cumbersome process of verifying test scores and other key application components? We can put these practices to work for you so that your team has more time to meet with and assess prospective students.

Bring the right mix of students to your program.

Assessing your brand perception and core competencies can help you craft an effective plan to promote your strengths in the appropriate marketing channels and appeal to a greater number of applicants. Southwark’s Prospect Marketing services can help.