The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTube
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web. Read […]
View Post facebook, Instagram, LinkedIn, Twitter, Web Marketing Wednesdays
Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]
View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network
Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general. We suggested that the ‘Millennial’ generation might […]
View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores brand storytelling, the role of word choice in content sharing, the future of Google AdWords and some interesting news on social logins. As always, the goal of this column is […]
View Post AdWords, facebook, Google, Google AdWords, Michael Brito, Neil Patel, TechCrunch, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles Facebook’s ever-changing news feed, highlights a great piece on content marketing, explains where online ads can fit into your content marketing efforts, and helps you to ‘clean out your brand […]
View Post Ann Handley, facebook, Forbes, John Hall, Marketing
Admissions offices at the top 25 US MBA programs are falling short with ‘Mobile First’ generation. -By Graham Richmond and Alex Brown We’ve all seen the deluge of statistics about smartphones and the use of mobile devices in general. For instance, we know that the smartphone recently surpassed the television as the ‘first screen’ (e.g. […]
View Post IPad, IPhone, Mobile device, Responsive web design, Stanford Graduate School of Business
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW offers helpful Tumblr tips, provides tools for enhancing your social media productivity, delves further into the demise of the mobile web and showcases an in-house article about the future of GMAC. […]
View Post Business school, GMAC, Graduate Management Admission Council, Social media, Tumblr
The Wall Street Journal recently published a Q&A with Sangeet Chowfla, the new CEO of the Graduate Management Admissions Council (GMAC). Chowfla, who took the helm as CEO of GMAC back in January was questioned about his vision for the future of the organization and shared his thoughts on matters ranging from minority performance on […]
View Post Business education, GMAC, GMAT, Graduate Management Admission Council, Graduate Management Admission Test, MBA
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles trends in mobile phone usage, explores the new Twitter Photo Collage feature and offers thoughts on what a massive Gmail user base means for Google+. As always, the goal of […]
View Post Business school, CNET, Google, IPhone, Twitter, WMW