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Southwark Consulting in the News

Posted on June 27, 2013 by Graham Richmond in News No Comments

The news of Southwark Consulting’s launch was recently featured in an article on the excellent Poets & Quants web site, run by John Byrne.  Byrne is also known for his former role as Editor-in-Chief  at Businessweek.com and the role he played in creating the Business Week MBA rankings.  P&Q is a great site for MBA […]

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Humanities Majors and Business School?

Posted on June 27, 2013 by Graham Richmond in News No Comments

This is an interesting piece on the decline of the humanities major at the undergraduate level in the USA.  The reason I am sharing it here is because I have heard many MBA admissions officers comment over the years about how some of those ‘English major’ applicants from Yale, Oxford, Amherst (or other highly reputable […]

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Leader of Cambridge’s prestigious Academy of Arts and Sciences inflated resume – The Boston Globe

Posted on June 5, 2013 by Graham Richmond in News No Comments

In an era where background checks and ‘social media profiling’ of business school applicants are an increasingly common phenomenon, stories like this one suggest that it’s not only the applicants who’s backgrounds bear careful reviews… CAMBRIDGE — Every fall, Leslie Cohen Berlowitz, president of the American Academy of Arts and Sciences, oversees the induction of […]

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MBA Applications at HBS Are Up, but Increase Lags Other Top Schools – Businessweek

Posted on June 5, 2013 by Graham Richmond in News No Comments

As is customary at this time of year, the discussion turns towards application volume and how schools fared over the past cycle.  While the article featured below points to numerous upticks in volume at leading MBA programs, it’s important to note that the gains are fairly modest – especially when one considers that they come […]

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The Truth About Social Media and Admissions

Posted on June 5, 2013 by Graham Richmond in News No Comments

Here’s a good piece on social media in admissions.  While the article focuses largely on how schools use social media to ‘background check’ prospective students (and how applicants should mind their online manners), it also touches on how academic institutions market their programs via social media. Of course, most business school admissions offices engage in […]

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Engagement Marketing Revisited: How to Embrace the New Social Media Tools

Posted on May 24, 2013 by Graham Richmond in News No Comments

I recently reread a whitepaper written by Alex Brown, a former colleague of mine who spent seven years in admissions at the Wharton School.  It features critical advice on how to embrace social media and crowd-source some of your marketing.   What’s amazing about this white paper is how it continues to be highly relevant to […]

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Michigan’s Ross School Tweaks the MBA Application Essays

Posted on May 24, 2013 by Graham Richmond in News No Comments

Here is some developing admissions news out of the University of Michigan’s Ross School of Business… Seeking more direct answers to key questions about MBA applicants’ professional experiences, career goals and interest in business school, U. Michigan/Ross has eliminated their traditional career goals essay and replaced it with a series of very direct short-answer questions. […]

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Recent Posts

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    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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