Southwark Consulting
  • About Southwark
  • Services
    • School Branding
    • Prospect Marketing
    • Applicant Service
    • Candidate Assessment
    • Admissions Operations
  • Why Southwark?
  • Case Study
  • Blog
  • Contact

Blog

Southwark Founder Graham Richmond offers brief reflections on the lastest admissions news and trends.

What Traits Should You Seek in a Social Media Manager? – Web Marketing Wednesdays

Posted on March 26, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMW

Web Marketing Wednesays: Why Your Web Site Is Not Good Enough, Re-branding Tips, HBS’s Use of Twitter

Posted on March 19, 2014 by Graham Richmond in News 3 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough.  We also look briefly at some tips on re-branding and a use case for […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter

Web Marketing Wednesdays: Google Search Results, Pinterest and B-Schools, Social Media Branding

Posted on March 12, 2014 by Graham Richmond in Web Marketing Wednesdays No Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media.  […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, Twitter

US News 2015 Business School Ranking & Lessons On Applicant Sentiment

Posted on March 12, 2014 by Graham Richmond in News No Comments

With yesterday’s release of the US News 2015 Business School ranking, comes the requisite stream of articles on how each school fared.  Rather than risk offering our readers the sort of analysis they can already get from many other high quality news outlets, we wanted to use the occasion to offer up some words of […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Applicant sentiment, mba rankings, School branding, Surveys, US News and World Report

Web Marketing Wednesdays: Content Marketing Mistakes and Disasters

Posted on March 5, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters.  We also take a look at the talent gap when it comes to using marketing data […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, Twitter

Web Marketing Wednesdays: B-School Branding, Four Great SEO Tips, Social Media Community Managers

Posted on February 26, 2014 by Graham Richmond in News 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we share lessons in b-school branding from the art world, a few key SEO tips, LinkedIn’s decision to allow members to block users, and some excellent email marketing advice.  As our regular readers […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post facebook, Harvard Business Review, LinkedIn, Search engine optimization, Southwark Consulting, Web Marketing Wednesdays, WhatsApp

Web Marketing Wednesdays: Facebook Buys WhatsApp, LinkedIn Influencers, Social Media Newbie Tips

Posted on February 19, 2014 by Graham Richmond in Web Marketing Wednesdays 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies.  As our regular readers know, the aim of this column […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp

MBA Admissions Transparency: Harvard Business School Interview Invitation Email

Posted on February 14, 2014 by Graham Richmond in News 1 Comment

Earlier this admissions season, we posted about the importance of transparency in MBA admissions – especially with today’s ‘always on, always chatting/texting/posting’ generation.  In short, our point in the piece we authored was that business schools can earn a tremendous amount of goodwill with applicants by being frank and by regularly communicating as candidates enter […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post admissions transparency, Business school, Harvard Business School, Harvard University, HBS, Interview, MBA

Web Marketing Wednesdays: Klout Reboot, Valentine’s Day Research, Wharton’s App

Posted on February 12, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's Day

Web Marketing Wednesdays : Facebook’s Birthday, Google+ Is Misunderstood, Higher Ed Golden Age Is Over

Posted on February 5, 2014 by Graham Richmond in Web Marketing Wednesdays No Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at Facebook’s 10th birthday, the usefulness of Google+, the role of the blog in today’s digital marketing domain and the ongoing (and always lively) debate about the end of the higher […]

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • More
  • Email
  • Print
View Post Clay Shirky, facebook, Marketing, Social media, Southwark Consulting, Web Marketing Wednesdays
‹12345›»

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

Follow us on Twitter

My Tweets

© 2014 Southwark Consulting - Design: HelloAri

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.