Southwark Founder Graham Richmond offers brief reflections on the lastest admissions news and trends.
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMW
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough. We also look briefly at some tips on re-branding and a use case for […]
View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media. […]
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, Twitter
With yesterday’s release of the US News 2015 Business School ranking, comes the requisite stream of articles on how each school fared. Rather than risk offering our readers the sort of analysis they can already get from many other high quality news outlets, we wanted to use the occasion to offer up some words of […]
View Post Applicant sentiment, mba rankings, School branding, Surveys, US News and World Report
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters. We also take a look at the talent gap when it comes to using marketing data […]
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we share lessons in b-school branding from the art world, a few key SEO tips, LinkedIn’s decision to allow members to block users, and some excellent email marketing advice. As our regular readers […]
View Post facebook, Harvard Business Review, LinkedIn, Search engine optimization, Southwark Consulting, Web Marketing Wednesdays, WhatsApp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp
Earlier this admissions season, we posted about the importance of transparency in MBA admissions – especially with today’s ‘always on, always chatting/texting/posting’ generation. In short, our point in the piece we authored was that business schools can earn a tremendous amount of goodwill with applicants by being frank and by regularly communicating as candidates enter […]
View Post admissions transparency, Business school, Harvard Business School, Harvard University, HBS, Interview, MBA
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's Day
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at Facebook’s 10th birthday, the usefulness of Google+, the role of the blog in today’s digital marketing domain and the ongoing (and always lively) debate about the end of the higher […]
View Post Clay Shirky, facebook, Marketing, Social media, Southwark Consulting, Web Marketing Wednesdays