Earlier this week, the Chronicle of Higher Education ran a piece about the extent to which parents are getting involved in the graduate school admissions process for their millenial children. Needless to say, this was old news to most of the business schools we speak with at Southwark; parents have been cropping up at MBA […]
View PostWeb Marketing Wednesdays : Travel Apps, Groundhog Day Marketing, Big Data Predicts Admissions Results

Welcome back to Web Marketing Wednesdays (WMW), the savvy admissions officer’s source for all things technology and marketing. This week’s column covers a range of topics – from iPhone and Android travel apps for the globe-trotting admissions officer to marketing tips from Bill Murray and Will Ferrell. Oh, and we also shed light on a […]
View PostWeb Marketing Wednesdays: Tweet Frequency, Why Your Content Won’t Go Viral, Timing the Social Market

Welcome once again to Web Marketing Wednesdays (WMW), our weekly rundown of key content marketing news items and tech tips for business school admissions and marketing staff! As many b-school admissions professionals are now knee deep in applications (and perhaps snow if you are located on the East Coast of the USA) it’s possible that […]
View PostWeb Marketing Wednesdays: Email Marketing Overload, Third Party Sites, Facebook & Social Sharing

Web Marketing Wednesdays Hello and thank you for reading this week’s edition of Web Marketing Wednesdays (WMW)! As our regular readers already know, the aim of this column is to provide a concise rundown of key news items and tech tips for business school admissions and marketing staff. Without further ado, let’s see what’s been […]
View Post Business, Business school, Education, facebook, Marketing, MBA, MBA admissions, Social mediaWeb Marketing Wednesdays: R2 Communications, Blogging, Ben & Jerry’s Big Win, Michael Bay Exits Stage Right

Web Marketing Wednesdays: Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Before we dive into a few key […]
View Post Ben & Jerry, Business school, Instagram, LinkedIn, MBA admissions, Michael Bay, SnapChat, Social media, TwitterTwitter Tactics: Should INSEAD Have Retweeted This?

Twitter Tactics: The following tweet (pictured below) was retweeted by INSEAD. While it’s clearly a positive tweet (highlighting the school’s success in crafting popular business case studies), can anyone see a potential problem spot? In my view, the element that gives me pause in this tweet is the ‘bestselling cases’ tally for one of INSEAD’s […]
View Post Business case, Harvard Business School, INSEAD, LBS, London Business School, MBA, TwitterHappy New Year !

I’d like to take a moment to wish all of Southwark Consulting’s clients and blog readers a happy and healthy 2014! We have a number of great projects on tap for the coming year, so stay tuned to this site for all of your business school admissions and enrollment management news and advice. Warm Regards, […]
View Post Business school, MBA, Southwark ConsultingWeb Marketing Wednesdays – Twitter Best Practices, Is Facebook Dead?, Key Higher-Ed Story Lines of 2013

Welcome to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Each week, we’ll hand pick a few key stories that will […]
View Post Business school, Digital marketing, facebook, Gary Vaynerchuk, Marketing, MBA, Online advertising, SnapChat, Twitter, WhatsAppGMAC APAC Conference 2013 Recap – Business School 3.0

GMAC APAC Conference In early November, I traveled to Hyderabad, India to speak at a conference for business schools organized by the Graduate Management Admissions Council (GMAC). The conference was focused specifically on management education in the Asia Pacific (APAC) region and was attended by over 75 professionals from business schools in that part of […]
View PostResidential Liberal Arts Education – Swarthmore College and Haverford College Presidents Make Their Case

I just finished listening to a fascinating radio interview about the future of liberal arts education. The interview aired on National Public Radio (NPR) and featured Rebecca Chopp, the president of Swarthmore College, and Dan Weiss, the president of Haverford College. The two guests on NPR’s ‘Radio Times‘ show offer their views on a residential […]
View Post Business school, DAN WEISS, Haverford College, Liberal arts college, Liberal arts education, MBA, MOOCs, NPR, Radio Times, Rebecca Chopp, recruiting, Swarthmore College