Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council® (GMAC®) to undertake a survey of MBA applicants. We explored the information consumption habits of business school applicants, and how those habits are being impacted by the use of […]
View Post facebook, LinkedIn, Marketing, Social media, Social media marketing, Twitter, YouTube
How connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences. This is a fundamental shift in communications; prior to the internet access to audiences was was limited to traditional mass media and the mail […]
View Post Advertising, facebook, Instagram, Mobile app, Social media, Twitter
Southwark Consulting is pleased to announce the launch of a new blog series, “Engage”, which examines the new social media and mobile environment and offers case studies and advice on how to navigate this evolving landscape. These stories will be published every second Thursday. This opening piece looks at the current situation with respect to […]
View Post Bill Cosby, Internet
By Alex Brown and Graham Richmond We recently surveyed undergraduate business students to better understand their mobile and social media habits. Key takeaways: – Apple’s iPhone is the device of choice in this crowd. Smartphones provide increasingly ubiquitous access to the internet – students are spending more time on their device than they do watching […]
View Post Apple, eBay, facebook, IPhone, LinkedIn, Mobile device, SnapChat
The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTube
Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]
View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network
Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general. We suggested that the ‘Millennial’ generation might […]
View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp
Admissions offices at the top 25 US MBA programs are falling short with ‘Mobile First’ generation. -By Graham Richmond and Alex Brown We’ve all seen the deluge of statistics about smartphones and the use of mobile devices in general. For instance, we know that the smartphone recently surpassed the television as the ‘first screen’ (e.g. […]
View Post IPad, IPhone, Mobile device, Responsive web design, Stanford Graduate School of Business
The Wall Street Journal recently published a Q&A with Sangeet Chowfla, the new CEO of the Graduate Management Admissions Council (GMAC). Chowfla, who took the helm as CEO of GMAC back in January was questioned about his vision for the future of the organization and shared his thoughts on matters ranging from minority performance on […]
View Post Business education, GMAC, GMAT, Graduate Management Admission Council, Graduate Management Admission Test, MBA
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough. We also look briefly at some tips on re-branding and a use case for […]
View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter