Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web. Read […]
View PostBrand Storytelling, the Role of Word Choice in Content Sharing, the Future of Google Adwords – Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores brand storytelling, the role of word choice in content sharing, the future of Google AdWords and some interesting news on social logins. As always, the goal of this column is […]
View Post AdWords, facebook, Google, Google AdWords, Michael Brito, Neil Patel, TechCrunch, TwitterThe Ever-changing Facebook News Feed, Content Marketing TLC, Revisiting Your School Brand: Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles Facebook’s ever-changing news feed, highlights a great piece on content marketing, explains where online ads can fit into your content marketing efforts, and helps you to ‘clean out your brand […]
View Post Ann Handley, facebook, Forbes, John Hall, MarketingTumblr Tips, Enhancing Your Social Media Productivity and the Demise of the Mobile Web: Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW offers helpful Tumblr tips, provides tools for enhancing your social media productivity, delves further into the demise of the mobile web and showcases an in-house article about the future of GMAC. […]
View Post Business school, GMAC, Graduate Management Admission Council, Social media, TumblrTwitter Photo Collage, Mobile Phone Usage Trends, Gmail Users – Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles trends in mobile phone usage, explores the new Twitter Photo Collage feature and offers thoughts on what a massive Gmail user base means for Google+. As always, the goal of […]
View Post Business school, CNET, Google, IPhone, Twitter, WMWWhat Traits Should You Seek in a Social Media Manager? – Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMWWeb Marketing Wednesdays: Google Search Results, Pinterest and B-Schools, Social Media Branding

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media. […]
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, TwitterWeb Marketing Wednesdays: Content Marketing Mistakes and Disasters

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters. We also take a look at the talent gap when it comes to using marketing data […]
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, TwitterWeb Marketing Wednesdays: Facebook Buys WhatsApp, LinkedIn Influencers, Social Media Newbie Tips

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsAppWeb Marketing Wednesdays: Klout Reboot, Valentine’s Day Research, Wharton’s App

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's Day