Each school has a brand to convey to diverse stakeholders such as prospects, applicants, students, alumni, employers, and the broader academic community. Furthermore, there are myriad ways to reach each segment of this larger audience—print materials, press releases, emails, websites, info sessions, MBA fairs, etc.—and the best method of communicating a message to one group may not be effective in reaching another, particularly when it comes to navigating social media sites.
Southwark partners with a leading higher education statistical research firm to design surveys and deliver both quantitative and qualitative analyses of the resulting data. Through the use of surveys targeted to specific stakeholders, Southwark can help a school understand both how it is currently being perceived and the sources of information that most directly impact this perception. Then, Southwark can work with a school’s admissions, marketing, and communications offices to develop actionable steps to enhance the school’s brand.