How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]
View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, Twitter
Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable. A school would design a brochure, which it would use as a mailing piece for inbound inquiries as well as for distribution during MBA admissions events, whether on campus or […]
View Post Content marketing, Digital marketing, facebook, Marketing, Mobile phone, Twitter
The Internet and Content Marketing Enable Business Schools to Reach Two Audiences Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access, has had a profound impact on consumer purchase behavior. This impact is illustrated by both the Mckinsey Consumer Decision Journey Model and Google’s […]
View Post Content marketing, engage, facebook, Internet, Social media, YouTube
The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTube
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's Day