How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]
View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, Twitter
Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable. A school would design a brochure, which it would use as a mailing piece for inbound inquiries as well as for distribution during MBA admissions events, whether on campus or […]
View Post Content marketing, Digital marketing, facebook, Marketing, Mobile phone, Twitter
Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]
View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter
The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTube
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media. […]
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters. We also take a look at the talent gap when it comes to using marketing data […]
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, TwitterWelcome to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Each week, we’ll hand pick a few key stories that will […]
View Post Business school, Digital marketing, facebook, Gary Vaynerchuk, Marketing, MBA, Online advertising, SnapChat, Twitter, WhatsApp