Web Marketing Wednesdays Hello and thank you for reading this week’s edition of Web Marketing Wednesdays (WMW)! As our regular readers already know, the aim of this column is to provide a concise rundown of key news items and tech tips for business school admissions and marketing staff. Without further ado, let’s see what’s been […]
View Post Business, Business school, Education, facebook, Marketing, MBA, MBA admissions, Social media
In my work with business schools around the world, I often find myself thinking about the factors that determine a school’s brand and reputation. In the MBA ranking universe we hear a lot about the caliber of a school’s students, the accomplishments of faculty, career outcomes for graduates and even the merits of state-of-the-art facilities. […]
View Post Admissions, Business school, Colleges and Universities, Education, Graduate Management Admission Test, Master of Business Administration, MBA, Recommendation letter, Social media
I recently read a piece in the Harvard Business Review (HBR) that is incredibly relevant for MBA admissions officers. The article, titled In Praise of Humble First Jobs, was actually written in response to a New York Times piece about a young woman who spent her summer as a chambermaid at a resort in Maine […]
View Post Business school, Colleges and Universities, Education, Harvard Business Review, MBA, New York Times, Wharton
UNSECO has published a study on school rankings that should be of interest to admissions professionals. While the report focuses on general university rankings as opposed to business school rankings in particular, it’s still worth exploring. Here’s a summary of the report: International university rankings affect public policy and the choices of students and their […]
View Post Business school, College and university rankings, Education, League table, UNESCO
At Southwark Consulting, we talk a lot about ‘applicant service’ – which is really just fancy speak for the level of ‘customer service’ business schools are providing to the pool of prospects and applicants. In the early phases of the admissions and recruiting process, all candidates are treated more or less equally – and handled […]
View Post Business school, Customer service, Education, Master of Business Administration, MBA, Southwark Consulting, Wharton, Wharton School of the University of Pennsylvania
The recent AIGAC survey of MBA applicants was fascinating on many levels, but the biggest ‘hot button’ issue it brought to the fore was one surrounding recommendation letters. In short, the survey revealed that a high percentage of recommendation letters are drafted by the applicant – typically due to a “You write it, I’ll sign […]
View Post AIGAC, Business school, Education, Fortune, Master of Business Administration, MBA, Recommendation letter, Southwark