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How Connected Are You With Your Audience? (Part 2)

Posted on February 26, 2015 by Graham Richmond in Engage No Comments

How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]

View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, Twitter

The Internet and Content Marketing Enable Business Schools to Reach Two Audiences

Posted on January 2, 2015 by Graham Richmond in Engage 2 Comments

The Internet and Content Marketing Enable Business Schools to Reach Two Audiences  Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access, has had a profound impact on consumer purchase behavior.  This impact is illustrated by both the Mckinsey Consumer Decision Journey Model and Google’s […]

View Post Content marketing, engage, facebook, Internet, Social media, YouTube

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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