The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTube
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW offers helpful Tumblr tips, provides tools for enhancing your social media productivity, delves further into the demise of the mobile web and showcases an in-house article about the future of GMAC. […]
View Post Business school, GMAC, Graduate Management Admission Council, Social media, Tumblr
The Wall Street Journal recently published a Q&A with Sangeet Chowfla, the new CEO of the Graduate Management Admissions Council (GMAC). Chowfla, who took the helm as CEO of GMAC back in January was questioned about his vision for the future of the organization and shared his thoughts on matters ranging from minority performance on […]
View Post Business education, GMAC, GMAT, Graduate Management Admission Council, Graduate Management Admission Test, MBA