Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough. We also look briefly at some tips on re-branding and a use case for […]
View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp
Earlier this admissions season, we posted about the importance of transparency in MBA admissions – especially with today’s ‘always on, always chatting/texting/posting’ generation. In short, our point in the piece we authored was that business schools can earn a tremendous amount of goodwill with applicants by being frank and by regularly communicating as candidates enter […]
View Post admissions transparency, Business school, Harvard Business School, Harvard University, HBS, Interview, MBA
Twitter Tactics: The following tweet (pictured below) was retweeted by INSEAD. While it’s clearly a positive tweet (highlighting the school’s success in crafting popular business case studies), can anyone see a potential problem spot? In my view, the element that gives me pause in this tweet is the ‘bestselling cases’ tally for one of INSEAD’s […]
View Post Business case, Harvard Business School, INSEAD, LBS, London Business School, MBA, Twitter
The Wall Street Journal has just reported that Wharton admissions director Ankur Kumar has resigned. Kumar, whose official title is Wharton Director of Admissions and Financial Aid, announced her departure to her staff last week. Her final day will be this Friday, October 4th. Stepping into the Director’s role (presumably on a temporary basis) will […]
View Post Ankur Kumar, Business school, Harvard Business School, Harvard University, MBA, Stanford Graduate School of Business, Wall Street Journal, Wharton
The Wall Street Journal published a provocative piece on Friday about the recent decline in Wharton application volume at the school’s full-time MBA program (down ~12% over the past four years). Titled ‘What’s Wrong At Wharton‘ the piece pondered how the prestigious program had lost ground in recent years while competitors like Stanford GSB, Harvard […]
View Post Booth School of Business, Business school, Harvard Business School, MBA, Stanford Graduate School of Business, Wall Street Journal, Wharton
I am certainly not the first person to note the evolving admissions trend away from essays at top-tier American business schools, but it is indeed worth writing about. In this post and others that follow, I will explore the facts underlining the trend itself and consider the factors that have triggered such a flight from […]
View Post Booth School of Business, Business school, Essay, Harvard Business School, Master of Business Administration, Southwark, United States, Word count