How connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences. This is a fundamental shift in communications; prior to the internet access to audiences was was limited to traditional mass media and the mail […]
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Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]
View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web. Read […]
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Web Marketing Wednesdays: Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Before we dive into a few key […]
View Post Ben & Jerry, Business school, Instagram, LinkedIn, MBA admissions, Michael Bay, SnapChat, Social media, Twitter