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How Connected Are You With Your Audience?

Posted on February 12, 2015 by Graham Richmond in Engage, News 1 Comment

How connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences.  This is a fundamental shift in communications; prior to the internet access to audiences was was limited to traditional mass media and the mail […]

View Post Advertising, facebook, Instagram, Mobile app, Social media, Twitter

Four Cornerstones of a Successful Content Marketing Plan (Part I) – Creation and Distribution

Posted on December 5, 2014 by Graham Richmond in Engage 2 Comments

Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification   In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]

View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter

Why Content Marketing Fails, Instagram Engagement, and ROI (Return on Influence) – Web Marketing Wednesdays

Posted on May 14, 2014 by Graham Richmond in Web Marketing Wednesdays 2 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web.  Read […]

View Post facebook, Instagram, LinkedIn, Twitter, Web Marketing Wednesdays

Web Marketing Wednesdays: R2 Communications, Blogging, Ben & Jerry’s Big Win, Michael Bay Exits Stage Right

Posted on January 8, 2014 by Graham Richmond in Web Marketing Wednesdays 1 Comment

Web Marketing Wednesdays: Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world!  The aim of this column is to provide a regular rundown of key news items and tech tips for business school admissions and marketing staff. Before we dive into a few key […]

View Post Ben & Jerry, Business school, Instagram, LinkedIn, MBA admissions, Michael Bay, SnapChat, Social media, Twitter

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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