The Internet and Content Marketing Enable Business Schools to Reach Two Audiences Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access, has had a profound impact on consumer purchase behavior. This impact is illustrated by both the Mckinsey Consumer Decision Journey Model and Google’s […]
View Post Content marketing, engage, facebook, Internet, Social media, YouTube
Southwark Consulting is pleased to announce the launch of a new blog series, “Engage”, which examines the new social media and mobile environment and offers case studies and advice on how to navigate this evolving landscape. These stories will be published every second Thursday. This opening piece looks at the current situation with respect to […]
View Post Bill Cosby, Internet