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The Internet and Content Marketing Enable Business Schools to Reach Two Audiences

Posted on January 2, 2015 by Graham Richmond in Engage 2 Comments

The Internet and Content Marketing Enable Business Schools to Reach Two Audiences  Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access, has had a profound impact on consumer purchase behavior.  This impact is illustrated by both the Mckinsey Consumer Decision Journey Model and Google’s […]

View Post Content marketing, engage, facebook, Internet, Social media, YouTube

Why Cosby Needs to Resolve Sexual Assault Allegations: A Marketing Lesson

Posted on November 20, 2014 by Graham Richmond in News No Comments

Southwark Consulting is pleased to announce the launch of a new blog series, “Engage”, which examines the new social media and mobile environment and offers case studies and advice on how to navigate this evolving landscape.  These stories will be published every second Thursday. This opening piece looks at the current situation with respect to […]

View Post Bill Cosby, Internet

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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