Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council® (GMAC®) to undertake a survey of MBA applicants. We explored the information consumption habits of business school applicants, and how those habits are being impacted by the use of […]
View Post facebook, LinkedIn, Marketing, Social media, Social media marketing, Twitter, YouTube
How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]
View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, Twitter
Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]
View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter
By Alex Brown and Graham Richmond We recently surveyed undergraduate business students to better understand their mobile and social media habits. Key takeaways: – Apple’s iPhone is the device of choice in this crowd. Smartphones provide increasingly ubiquitous access to the internet – students are spending more time on their device than they do watching […]
View Post Apple, eBay, facebook, IPhone, LinkedIn, Mobile device, SnapChat
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web. Read […]
View Post facebook, Instagram, LinkedIn, Twitter, Web Marketing Wednesdays
Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general. We suggested that the ‘Millennial’ generation might […]
View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMW
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media. […]
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we share lessons in b-school branding from the art world, a few key SEO tips, LinkedIn’s decision to allow members to block users, and some excellent email marketing advice. As our regular readers […]
View Post facebook, Harvard Business Review, LinkedIn, Search engine optimization, Southwark Consulting, Web Marketing Wednesdays, WhatsApp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp