Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council® (GMAC®) to undertake a survey of MBA applicants. We explored the information consumption habits of business school applicants, and how those habits are being impacted by the use of […]
View PostThe Erosion of Traditional Marketing Channels

Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable. A school would design a brochure, which it would use as a mailing piece for inbound inquiries as well as for distribution during MBA admissions events, whether on campus or […]
View Post Content marketing, Digital marketing, facebook, Marketing, Mobile phone, TwitterContent Marketing Framework – How Business Schools Should Think About Marketing in 2014

The importance of a Content Marketing Program to build community around your brand. by Alex Brown . The above is a framework (click to enlarge) that helps illustrate the importance of a Content Marketing Strategy, given the explosion of the “Free Marketing” space. Free Marketing is defined as content that is about a brand, but […]
View Post Content marketing, Digital marketing, facebook, Graduate Management Admission Council, Marketing, Marketing and Advertising, YouTubeThe Ever-changing Facebook News Feed, Content Marketing TLC, Revisiting Your School Brand: Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles Facebook’s ever-changing news feed, highlights a great piece on content marketing, explains where online ads can fit into your content marketing efforts, and helps you to ‘clean out your brand […]
View Post Ann Handley, facebook, Forbes, John Hall, MarketingWhat Traits Should You Seek in a Social Media Manager? – Web Marketing Wednesdays

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMWWeb Marketing Wednesdays: Content Marketing Mistakes and Disasters

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters. We also take a look at the talent gap when it comes to using marketing data […]
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, TwitterWeb Marketing Wednesdays: Facebook Buys WhatsApp, LinkedIn Influencers, Social Media Newbie Tips

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsAppWeb Marketing Wednesdays: Klout Reboot, Valentine’s Day Research, Wharton’s App

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's DayWeb Marketing Wednesdays : Facebook’s Birthday, Google+ Is Misunderstood, Higher Ed Golden Age Is Over

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at Facebook’s 10th birthday, the usefulness of Google+, the role of the blog in today’s digital marketing domain and the ongoing (and always lively) debate about the end of the higher […]
View Post Clay Shirky, facebook, Marketing, Social media, Southwark Consulting, Web Marketing WednesdaysWeb Marketing Wednesdays: Email Marketing Overload, Third Party Sites, Facebook & Social Sharing

Web Marketing Wednesdays Hello and thank you for reading this week’s edition of Web Marketing Wednesdays (WMW)! As our regular readers already know, the aim of this column is to provide a concise rundown of key news items and tech tips for business school admissions and marketing staff. Without further ado, let’s see what’s been […]
View Post Business, Business school, Education, facebook, Marketing, MBA, MBA admissions, Social media