By Alex Brown and Graham Richmond We recently surveyed undergraduate business students to better understand their mobile and social media habits. Key takeaways: – Apple’s iPhone is the device of choice in this crowd. Smartphones provide increasingly ubiquitous access to the internet – students are spending more time on their device than they do watching […]
View Post Apple, eBay, facebook, IPhone, LinkedIn, Mobile device, SnapChat
Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]
View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network
Admissions offices at the top 25 US MBA programs are falling short with ‘Mobile First’ generation. -By Graham Richmond and Alex Brown We’ve all seen the deluge of statistics about smartphones and the use of mobile devices in general. For instance, we know that the smartphone recently surpassed the television as the ‘first screen’ (e.g. […]
View Post IPad, IPhone, Mobile device, Responsive web design, Stanford Graduate School of Business