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The Erosion of Traditional Marketing Channels

Posted on January 15, 2015 by Graham Richmond in Engage No Comments

Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable.  A school would design a brochure, which it would use as a mailing piece for inbound inquiries as well as for distribution during MBA admissions events, whether on campus or […]

View Post Content marketing, Digital marketing, facebook, Marketing, Mobile phone, Twitter

Web Marketing Wednesays: Why Your Web Site Is Not Good Enough, Re-branding Tips, HBS’s Use of Twitter

Posted on March 19, 2014 by Graham Richmond in News 3 Comments

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW focuses on web site and blog design – and why your web site is not good enough.  We also look briefly at some tips on re-branding and a use case for […]

View Post blogging, Business school, Harvard Business School, MBA, Mobile phone, rebranding, responsive design, Twitter

Recent Posts

  • MBA applicants mobile OS by region

    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
  • How Connected Are You With Your Audience? (Part 2)

    February 26, 2015
  • How Connected Are You With Your Audience?

    February 12, 2015
  • The On-Demand Generation and MBA Admissions

    January 30, 2015

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