Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council® (GMAC®) to undertake a survey of MBA applicants. We explored the information consumption habits of business school applicants, and how those habits are being impacted by the use of […]
View Post facebook, LinkedIn, Marketing, Social media, Social media marketing, Twitter, YouTube
How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]
View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, TwitterHow connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences. This is a fundamental shift in communications; prior to the internet access to audiences was was limited to traditional mass media and the mail […]
View Post Advertising, facebook, Instagram, Mobile app, Social media, Twitter
The Internet and Content Marketing Enable Business Schools to Reach Two Audiences Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access, has had a profound impact on consumer purchase behavior. This impact is illustrated by both the Mckinsey Consumer Decision Journey Model and Google’s […]
View Post Content marketing, engage, facebook, Internet, Social media, YouTube
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW offers helpful Tumblr tips, provides tools for enhancing your social media productivity, delves further into the demise of the mobile web and showcases an in-house article about the future of GMAC. […]
View Post Business school, GMAC, Graduate Management Admission Council, Social media, Tumblr
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores the key traits you should look for in your social media manager, takes a peek at the latest data on how folks are spending their ‘screen time’ and offers some […]
View Post Android, IPhone, LinkedIn, Marketing, Social media, Social Media Examiner, WMW
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we take a quick peek at changes to the way Google search results display, unveil some tips on using Pinterest in a professional setting and share a nice piece on branding and social media. […]
View Post Digital marketing, facebook, Google, LinkedIn, Pinterest, Social media, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we focus on the somewhat gloomy – but always entertaining – subject of content marketing mistakes and disasters. We also take a look at the talent gap when it comes to using marketing data […]
View Post Convince & Convert, Digital marketing, Marketing, Social media, SumAll, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week: Facebook buys WhatsApp, LinkedIn unveils a new policy regarding ‘influencers’ and a couple of marketing gurus offer helpful tips for social media newbies. As our regular readers know, the aim of this column […]
View Post facebook, Harvard Business School, LinkedIn, Marketing, Skype, Social media, TechCrunch, WhatsApp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at the Klout reboot, the science of Valentine’s Day (and how it relates to marketing), a few articles about the future of content marketing and social media, and Wharton Magazine’s new […]
View Post Content marketing, facebook, Klout, Marketing, Social media, Twitter, Valentine's Day