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Four Cornerstones of a Successful Content Marketing Plan (Part II) – Engagement and Amplification

Posted on December 18, 2014 by Graham Richmond in Engage No Comments

In this edition of our bi-weekly Engage column, we continue to share our views about the four cornerstones of a successful content marketing strategy.  While the last post we published focused on the Creation and Distribution of content, we’ll now turn our attention to the two remaining cornerstones: Engagement and Amplification. As our readers may recall, a successful content marketing strategy requires targeting the right […]

View Post facebook, Social network, Twitter

Mobile First : There Is Much More to Come

Posted on May 8, 2014 by Graham Richmond in News No Comments

Today’s twenty-somethings have migrated to the smartphone as their screen of choice. The next generation will know of no other alternative. By Alex Brown and Graham Richmond The term “mobile first” has now been used in two broad contexts, to describe social networks that emerged first as mobile-apps, as well as to describe the millennial […]

View Post Alex Brown, Business school, Graham Richmond, MBA, Media consumption, Mobile device, Social network

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    Going Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social and Mobile Habits

    June 17, 2015
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    February 26, 2015
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    January 30, 2015

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