Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we share lessons in b-school branding from the art world, a few key SEO tips, LinkedIn’s decision to allow members to block users, and some excellent email marketing advice. As our regular readers […]
View PostWeb Marketing Wednesdays : Facebook’s Birthday, Google+ Is Misunderstood, Higher Ed Golden Age Is Over

Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week we look at Facebook’s 10th birthday, the usefulness of Google+, the role of the blog in today’s digital marketing domain and the ongoing (and always lively) debate about the end of the higher […]
View Post Clay Shirky, facebook, Marketing, Social media, Southwark Consulting, Web Marketing WednesdaysHappy New Year !

I’d like to take a moment to wish all of Southwark Consulting’s clients and blog readers a happy and healthy 2014! We have a number of great projects on tap for the coming year, so stay tuned to this site for all of your business school admissions and enrollment management news and advice. Warm Regards, […]
View Post Business school, MBA, Southwark ConsultingWhy You Should Care About Applicants You Reject

At Southwark Consulting, we talk a lot about ‘applicant service’ – which is really just fancy speak for the level of ‘customer service’ business schools are providing to the pool of prospects and applicants. In the early phases of the admissions and recruiting process, all candidates are treated more or less equally – and handled […]
View Post Business school, Customer service, Education, Master of Business Administration, MBA, Southwark Consulting, Wharton, Wharton School of the University of Pennsylvania