Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council® (GMAC®) to undertake a survey of MBA applicants. We explored the information consumption habits of business school applicants, and how those habits are being impacted by the use of […]
View Post facebook, LinkedIn, Marketing, Social media, Social media marketing, Twitter, YouTube
How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach you have with your audience via channels that provide direct engagement, and connection density, the average amount of touch points you have […]
View Post Business school, Content marketing, Digital marketing, engage, facebook, LinkedIn, Social media, TwitterHow connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences. This is a fundamental shift in communications; prior to the internet access to audiences was was limited to traditional mass media and the mail […]
View Post Advertising, facebook, Instagram, Mobile app, Social media, Twitter
Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable. A school would design a brochure, which it would use as a mailing piece for inbound inquiries as well as for distribution during MBA admissions events, whether on campus or […]
View Post Content marketing, Digital marketing, facebook, Marketing, Mobile phone, Twitter
In this edition of our bi-weekly Engage column, we continue to share our views about the four cornerstones of a successful content marketing strategy. While the last post we published focused on the Creation and Distribution of content, we’ll now turn our attention to the two remaining cornerstones: Engagement and Amplification. As our readers may recall, a successful content marketing strategy requires targeting the right […]
View Post facebook, Social network, TwitterFour Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement Amplification In this edition of our bi-weekly Engage column, we tackle Creation and Distribution. We’ll follow up next time with a post on Engagement and Amplification. Creation Some of […]
View Post Digital marketing, facebook, Instagram, LinkedIn, MBA, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! While we’ve devoted the last couple of weeks to internal pieces about the mobile first generation, we return to our usual format for this week and feature lots of great content from across the web. Read […]
View Post facebook, Instagram, LinkedIn, Twitter, Web Marketing Wednesdays
Apps Are a Vital Tool for Reaching Today’s Prospective MBA Applicants -by Graham Richmond and Alex Brown Two weeks ago, we wrote about the continuing rise of smartphone usage among young people and what it means to business school admissions offices and the higher education industry in general. We suggested that the ‘Millennial’ generation might […]
View Post Business school, LinkedIn, MBA, Twitter, US News & World Report, WhatsApp, Yelp
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW explores brand storytelling, the role of word choice in content sharing, the future of Google AdWords and some interesting news on social logins. As always, the goal of this column is […]
View Post AdWords, facebook, Google, Google AdWords, Michael Brito, Neil Patel, TechCrunch, Twitter
Welcome back to Web Marketing Wednesdays (WMW), Southwark Consulting’s weekly roundup of news and notes from the digital marketing world! This week’s edition of WMW tackles trends in mobile phone usage, explores the new Twitter Photo Collage feature and offers thoughts on what a massive Gmail user base means for Google+. As always, the goal of […]
View Post Business school, CNET, Google, IPhone, Twitter, WMW